Archive for June 4, 2011

ARTICLE: Audi Fights Against Eminem’s Lawsuit

A U.S. spokesperson for Audi has responded to the lawsuit filed in Hamburg Regional Court in Germany this week by Eight Mile Style LLC, Eminem’s publishing company. The German automobile manufacturer is being sued for using an unauthorized sample of Eminem’s Academy Award-winning song “Lose Yourself” from his film “8 Mile.”

The Audi spokesperson told Yahoo! Music that the video that has sparked the debate is not a commercial. “The video referred to is not an advertisement,” he said via email. “Also, this does not involve Audi of America. The video was not shown here in the U.S.” The spokesperson added that due to the legal nature of the matter, he could not comment further.

In the European spot for the 2012 Audi A6 Avant, a professionally-dressed man drives the luxury vehicle through a city as the memorable guitar rift and snare taps from “Lose Yourself” play in the background.

The song choice and the video concept have also drawn comparisons to a 2011 Super Bowl advertisement Eminem made for Chrysler.-yahoo

“We believe Audi not only used ‘Lose Yourself’ to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign,” a spokesperson for Eight Mile Style told Billboard.

In Eminem’s advertisement for the Chrysler 200, a faceless driver tours Detroit, showing both the rundown and flourishing parts of the city. The marquee on the town’s landmark Fox Theater reads, “Keep Detroit Beautiful,” a reference to Eminem’s 2009 song “Beautiful.” The rapper is revealed as the driver of the car.

The 2012 Audi A6 clip is a more pristine version of the Chrysler 200 spot.

According to Billboard, Chrysler had not announced any plans to also file a suit against Audi.


I won’t say too much however, Grammy award winning / Multi-Platinum Producer Jerry Wonda (of Wonda Muzic) and Mental Supreme have some very big things on the horizon for the unsigned artist.

ARTICLE: Building Your Brand On Twitter

Twitter is one of the hottest social networking tools on the planet with 190 million users. It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start.

Customize Your Twitter Handle: Twitter enables users to customize their Twitter handle with a vanity URL (up to 15-characters) to brand their presence. First, you have to decide if you’re going to create an account that’s centered on your personal brand or your business brand. Personal branded accounts are great to help establish individuals like CEOs and entrepreneurs as thought leaders. For personal brands, I recommend using your name as your Twitter handle (i.e. @HillHarper or @BillGates) in order to own your identity on Twitter. If you decide to use a different handle, you should still secure your name to ensure no one else uses it, which could potentially damage your brand. The other option is to develop an account that aligns specifically with your business brand (i.e. Best Buy Customer Service: @TWELPFORCE). Either way you have a unique opportunity to engage potential customers, humanize your brand and interact in real-time conversations.

MUSIC NEWS: Adele Cancels Remaining Dates on her North American Tour

Adele has canceled the remainder of her sold-out North American tour due to “ongoing illness,” a spokesperson for her label, Columbia Records, announced Friday.

Last week, the British belter was forced to cancel a show in Minneapolis due to a case of laryngitis, but came back to perform a concert in Denver. Then, earlier this week, under doctor’s orders, she canceled five West Coast gigs and hoped that her voice would improve with rest. Adele had originally planned to return to the stage on Saturday at San Francisco’s Warfield Theatre, but those plans went awry when her vocal condition didn’t improve.

“Adele recently postponed five shows under doctor’s orders when she was diagnosed with laryngitis,” a statement from Columbia read. “While resting in Los Angeles, Adele met with an otolaryngology specialist who determined it was imperative that she take the next few weeks to recover with absolute voice rest.”

All told, the final nine dates of her tour will be scrapped.

“I’m really frustrated,” Adele said in a statement. “I was hoping with a week’s rest, I’d be better to sing again straight away. However, there is absolutely nothing I can do but take the doctor’s advice and rest some more. I’m so sorry.”

Columbia said that plans to reschedule the cancelled tour dates “are being investigated,” and that more information would be provided.

Since launching in North America in early May, Adele’s tour has been a sold-out smash, thanks in no small part to the continued success of her 21 album, which has sold nearly 2 million copies since being released in February and has topped the Billboard albums chart on nine different occasions.-mtvnews

ARTICLE: Rihanna Defends Her Video “Man Down”

Rihanna called in to BET’s music countdown show 106 & Park yesterday to defend her new video for “Man Down,” which has come under fire from groups such as the Parents Television Council for depicting the singer shooting a man in cold blood. “We just wanted to hone in on a very serious matter that people are afraid to address, especially if you’ve been victimized in this scenario,” Rihanna said.

The singer isn’t concerned that the video might send the wrong message to young women who have been the victim of domestic violence and sexual assault. “I’ve been abused in the past and you don’t see me running around killing people in my spare time,” she said.

BET has said that the “Man Down” clip meets their internal standards guidelines and the network will continue to air the video despite the controversy and outside pressure.- Rolling Stone