ENTERTAINMENT NEWS AND CAREER ADVICE

Archive for September 21, 2011

Events: “The Official HipHop Concert Series”


Get It Done Entertainment and UsFirstFilms is at it again with

**************”The Official HipHop Concert Series”***************

On September 30th eight emcees will bless the stage with a live performance you won’t want to miss.

With DJ Tahliem and DJ Jedi on the 1′s and 2′s the place is going to be jumping all night long.

So stop by, grab a drink, and some of Red Stars famous wings and enjoy the show it’s going to be one to remember!!! {{18 to Enter 21 To Drink}}

The Lineup of Artist Is as follows:
1. HellRoze Music Group
2. Omin Child
3. Lemar J
4. Robyn Spree
5. Livin Proof
6. Korna Res
7. Son-Ray
8. M.O.T

See you there peace!

*For future shows and updates please add us on FB http://www.facebook.com/GetItDoneEntertainmentLLC

**For info and questions on events please email us at getitdoneentllc@gmail.com


Article: Music Marketers FAQ – Why Does Social Networking Take So Much Time? BY: Ariel Hyatt

I asked 5 of my favorite gods and goddesses of online marketing and Social Media promotion to share with me the top questions they get asked the most by musicians.  Then I sent them around for all of us to answer. I’m going to kick off this installment with a question Bobby Owsinski often gets asked.

Here’s the first one:  It’s obvious and so simple! Why does social networking take so much time?

Bobby Owsinski Even if you narrow your time spent to just Facebook, Twitter and YouTube, using those networks effectively can take up all of your time and leave nothing left for music. Add a newsletter, blog and website and it’s a recipe for burning your brain to a crisp. The secret is efficiency and the best way to do that is to keep to a schedule and keep things short. If you know that you’re going to post on Facebook every day at noon and on your blog every Thursday at 9:30, and tweet three times a day at 9AM, 1PM and 4PM, it becomes part of your daily life and you’ll always have time to get it done or schedule it in advance (you can use a tool like Tweetdeck). You’ll get better fan response too and they’ll begin to rely on the schedule as well. By keeping every post, video, etc short and to the point, you won’t burn out, you’ll have more variety, and your fans will love it because it will be a quick and easy read.

Corey Denis Socializing doesn’t come easy to most people. High school is particularly awkward, college is whatever you make it, and if you went to graduate school and left with honors, you probably didn’t have an extensive social life. At least I didn’t. Relationships take time. Socializing is a unique part of human existence. While social networks online offer the click of a button instead of those meaningful memories which created social networking before the Internet, the human connections remain similar; time still matters. Effort matters. Translating relationships to the Internet does not subtract from the human element of interactions, it merely makes the introduction process a little simpler. The reduction of time in an introduction is great, but once the connection is made, the relationship requires nurture. All relationships require time. Online or off. The real magic in the time required to use social networks for any purpose, is the relationship perpetuated offline, thanks to the online interaction.

Rick Goetz It does take a great deal of time when you are beginning but it is really like going to the gym – it is much harder to build a foundation level of fitness than it is to maintain that level of fitness.  Once you get into a rhythm of creating content and releasing it to your social networking connections the time investment is much less.  It’s like building anything else – it just takes time.

Carla Lynne Hall Social networking takes time because relationships take time. If you believe in building a true community of people that dig you and your music, then you understand that relationships happen when you take the time to get to know the other person, and what they’re about. Social networking is no different from networking IRL (in real life). But the number of people you now have the opportunity to meet using social media grows exponentially.

Ariel Hyatt Social networking is just that: Social and It takes time to foster meaningful relationships using social media platforms. Caring about other people and their thoughts and contributions is key and it takes a lot of effort to do this well.

Cassie Petery It takes a lot of time because people spend a lot of time social networking, and you’re competing against both other artists and standard users for a spot on your fan’s social networking news feeds.  The average college student spends between 1-2 hours/day on Facebook, which sets the bar really high in terms of the amount of time an artist has to spend using their social media platforms.

SOURCE:

http://www.musicthinktank.com/blog/music-marketers-faq-why-does-social-networking-take-so-much.html


Article: How Much Should You Charge For Ad Space.

In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks:
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?
As soon as a blogger decides to play with direct advertising, the question of “how much to charge” emerges. If you charge too much, you might end up with no advertisers at all. If you charge too little, on the other hand, you will be leaving money on the table.
Unfortunately, as Brian wonders, there are no standard pricing structures across the Internet. You will need to take a look around, do some research, and experiment on your own site to find the rates that will maximize your revenues.
That being said, that are some methods that you can use to draw an initial price tag, and some specific places where you can look to cross check the numbers. Below we will cover them.
Defining the metrics: The CPM

Notice that talking about advertising prices in absolute values is useless.
Suppose there are two blogs. One charges $500 monthly for a 125×125 banner spot above the fold, while the other charges $1,000 for a similar spot. Could we say that the first blog offers a much better deal for advertisers?
Obviously not, because the value that the advertiser will get for its money depends on a myriad of factors, above all the traffic that each of the two blogs receives monthly.
If the first blog generates 100,000 monthly page views while the second generates 500,000 monthly page views, an advertiser would be better off by purchasing the advertising space of the second blog for $1,000.
As you can see, the answer to our question comes from a very simple ratio: cost of the advertising space divided by the traffic that the ad will receive.
Several metrics could be used to define traffic, from unique visitors to visits and page views. Most publishers tend to use page views though. Moreover, it is a common practice to measure page views by the thousands, so one should talk about cost per 1,000 page views or impressions. CPM is the term for that, and it stands for Cost Per Mille (Mille being the Latin word for 1,000).
Just to conclude our example, if you do a small calculation you can see that the first blog has a $5 CPM while the second one has a $2 CPM.
Now, we are not suggesting that you should tie your ad rates to the number of monthly impressions of your blog. Offering a flat monthly rate to advertisers is usually the best (and simpler) way to go. Just keep the CPM numbers in mind because they will enable you to compare your prices with those of other bloggers.
What do other bloggers charge?

Like it or not, the Internet behaves like a giant market place, and all websites are subject to the laws of supply and demand. In other words, if you set a price that is significantly higher than the one used by other blogs on your niche, the advertisers will go somewhere else.
The first thing you should do, therefore, is to take a look on blogs that sell advertising space to evaluate what rates they are asking.
The format of the ad (e.g., 468×60, 120×600, 125×125) and the position (e.g., header, sidebar, footer, blended with content) are factors that will directly influence the final price, so in order to be consistent through out your research you should pick a format and position that is popular.
Among blogs selling direct advertising space the 125×125 button ad on top of the sidebar is arguably the most used format, and it should fit our research purpose.
Let’s see what popular blogs on the online marketing sphere are charging, for instance. If you visit the Advertising page of Copyblogger, you will find that the blog generates over 1,000,000 monthly page views, and a 125×125 spot on the sidebar costs $1,500. Divide $1,500 by 1,000 (remember that 1,000,000 is equal to 1,000 times 1,000 page views) and you get a CPM of $1,5.
Similarly, if you visit JohnChow you will find that the 125×125 button add costs $500 monthly, and the blog generates 300,000 page views. Again just do $500 divided by 300 and you get a CPM of $1,66.
As you can see a CPM of $1,5 for the 125×125 buttons is a good average. Even TechCrunch charges a similar rate ($10,000 for 6,5 million page views monthly, converting to a CPM of $1,53), so let’s keep that number as a starting point.
Adapting to your own situation

All the blogs mentioned are viewed as authorities on their niche, which affects how much advertisers are willing to pay to get exposed to their audiences. If your blog is new or if you are just beginning to experiment with direct advertising, therefore, you probably should start with a lower CPM.
Start asking a $0,5 CPM, for example, and as your blog grows and more advertisers come along you can gradually raise it. If you have a blog generating 100,000 monthly page views this would translate into $50 monthly for each 125×125 button placed on your sidebar.
If you are going to use other ad formats or position the ads on other locations of your website just estimate how these factors will affect the traffic that an advertiser will end up getting. Placing a 300×250 banner on the sidebar, for instance, is similar to having 4 125×125 ads, so you could charge 4 times the price of the 125×125 ad ($200 monthly if your blog generates 100,000 impressions, converting to a $2 CPM).
Similarly, increase the CPM if the ad is on the header or blended with the content, and decrease it if the ad will be displayed below the fold or on the footer.
Keep in mind that you should consider real page views for these evaluations. Most web stats programs and software tend to over estimate the traffic on your site. Google Analytics is usually the most reliable one.
Cross checking the numbers and experimenting

In order to cross check the numbers with an external source you could join an advertising network (either CPC based like Google Adsense or CPM based) and use it on the spots where you plan to sell direct advertising.
If you are planning to sell a 300×250 banner spot below your posts, for instance, you could firstly put a Google AdSense unit there and measure the CPM that it will give. Most direct advertising deals should bring you more money that what advertising networks do, mainly because you are cutting out the commissions and negotiating directly with the advertisers.
Finally, remember to experiment endlessly and draw your own conclusions. What works for one blog may not work for another, and vice-versa.
Over to you

Defining optimal advertising rates is a tricky business, and I recognize that the methods and strategies described above might not work for everyone.
What other methods have you used on your blog? How did they work?
This post was written by Daniel Scocco from the wonderful Daily Blog Tips.


Music News: Russel Simmons To Follow In Oprah’s Footsteps and Buy His Own network.

The proven businessman seeks to extend his reach and build a network that promotes real diversity.

Russell Simmons divulged on Monday that he has plans of venturing into the television industry. According to the Wall Street Journal, the Hip Hop mogul is looking into buying a television network that focuses on diversity. During an interview at a charity event in Hong Kong, Simmons said he believes that when networks claim “diversity,” what they really mean is “segregation” and an exclusive focus on black culture. “Instead, there’s all these cultures that should be more integrated properly…Instead of giving Paris Hilton a show, for example, you could do one with Amber Rose. You’d be better off. One is hot, the other is not.”

In an effort to bring a Hollywood feel to network TV, he is currently working with Brian Grazer, producer behind the films 8 Mile and American Gangster, and Ron Howard who worked with Grazer on films like A Beautiful Mind and Apollo 13.

Although an official announcement has not yet been issued, Simmons emphasized that he would definitely follow through with the business plan. “Now you’ve heard about it,” he said. “It’s going to happen.”

MORE NEWS ON HIPHOPDX


Industry Tips & Advice: Marketing Your Music Online – Part 1

Intro to marketing your music online plus some action steps


Quote Of The Day

Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.
Norman Vincent Peale


Industry Tips & Advice: How To Go About Marketing Music Online

Music Marketing expert Hagop Tchaparian discusses music marketing online, specifically for start up bands and artists.

Hagop is the real deal, starting out in obscurity, he not only rose to achieve success in the music industry, but he also helped others like the band Hot Chip/


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