Archive for October 1, 2011

Article: Should Musicians Convert Fans of Facebook Pages to Profile Subscribers? by Clyde Smith

As Facebook floods its users with a variety of changes in advance of Thursday’s F8 Developer Conference, one is left wondering how this commotion will affect music marketing. In particular, the introduction of the Subscribe Button raises the question of whether or not one should be converting one’s Page Fans into Profile Subscribers.

Let’s take a break from contemplating our new and “improved” Facebook on the side and consider what’s happening with the Subscribe Button, shall we?

The new Subscribe Button is in the process of being rolled out to users who will have to opt-in to activate it on individual Profiles.  Basically, it allows folks to subscribe to updates from individuals without having to be accepted as a Friend by that user.  Such subscribers can decide which posts to follow.

If you offer Profile subscriptions, posts marked public will be available to subscribers.  If you want them to be able to comment, you simply allow anyone to comment on your public posts.  More details can be found on and on the blog.

For those musicians who have been building fanbases through their Profiles and haven’t created a Fan Page, adding the Subscribe Button means that you will never go over the 5,000 friend limit and be forced to send people to a Fan Page that splits your following and adds to your workload.

If you have a Fan Page, you will soon be able to and switch all your fans over to a personal Profile as subscribers, ditching the Page in the process.

Officially, bands aren’t supposed to have personal Profiles but many do. This is potentially a dangerous strategy since Facebook can nuke that Profile at any moment. So keeping or creating a Fan Page is a good idea for bands.

Beyond that, issues of what will appear in your fans’ newsfeeds, whether via your Page or Profile are worth considering. Page posts can be optimized to appear in newsfeeds but that’s never a sure thing. Profile subscribers will be able to make choices about which updates to receive. Friends lists further complicate the issue and upcoming announcements at F8 on Thursday may add even more complexity.

So should you switch Fans to Subscribers?

I suggest waiting till the dust clears and you have more info to decide.  That said:

  • If you’re a band and not an individual musician, hold on to the Fan Page just to be on the safe side.
  • If you’re an individual musician, seriously consider combining the two.



Glossary: Music

Google Content ID:

Content ID is a licensing library used by YouTube to identify infringing uploaded content. It is supposed to use audio fingerprinting technology but uploaders still receive warning emails from YouTube when legitimate cover versions merely have the same title words.

Music News: Mick Jagger Unsure About Rolling Stones 50th Anniversary Tour, Charlie Watts By Alicia Quarles

NEW YORK (AP) – Rumors of a Rolling Stones 50th anniversary tour have been floating around for months. But if they’re true, Mick Jagger isn’t saying.

“I have no idea if there is going to be a tour,” the Stones frontman said during an interview on Monday. “We haven’t really discussed it. We are talking about if next year is the 50th anniversary, sort of. It depends where you are counting from.”

Jagger joked that this may not be the golden anniversary for the band, since drummer Charlie Watts was with another group when the Stones first formed.

“I say to Charlie, ‘I looked up the 50th anniversary of the Rolling Stones and you were not playing the drums … That is so sad that you can’t be in the 50th anniversary, Charlie, because you were not there on the date which was July or whenever it was,’” Jagger said, laughing.

The Stones finished their last tour in 2007.



Industry Tips & Advice: R&B singer Lloyd Talks About The Industry & 360 Deals

Lloyd talks to A Plus about the state of the music industry and 360 deals. For you artists our there trying to get a deal…listen to him very closely.

Article: 10 Best Female Rappers: # 4. Missy Elliott

Not only is Missy one of the best, she’s also one of the most versatile hip-hop artists, period. A multi-faceted entertainer, Missy writes, raps, sings, and produces all her songs. Her music videos are consistently innovative and intriguing. To crown it all, no other female rapper has ever been able to match Missy’s level of success.




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