at the recent grand opening of his SoHo shop that he wanted his Beats by Dre headphones line to be an empire, and it looks like he’s getting his wish. An unlikely pairing with couture king  has produced the most extravagant pair of headphones we’ve ever seen. Dubbed Beats by Oscar, the classic Beats headphone has been lined in Silver Fox fur and will run you about $695. They’re available at online at 

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Drake and Roots connect to release a limited edition “October’s Very Own” Varsity Jacket. The jacket will be released globally at fine retailers around the world, with  being the exclusive retailer in Canada. The jacket will be released on Saturday, November 5th, 2011 at their Richmond Street location. Originally produced as Drake/October’s Very Own’s tour jacket for his Away From Home tour, the jacket has been updated with the current O.V.O logos and with Drake’s Take Care album title embroidered onto the jacket.

Run DMC presents a 25 year anniversary edition addidas sneaker for their song ‘My adidas’. The two present this special adidas Superstar 80s ‘My adidas’ commemorative shoe. The sneakers comes with a gold rope chain placed as a lace lock on the sneakers. The sneaker will be released on November 11th, 2011.


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