ENTERTAINMENT NEWS AND CAREER ADVICE

Glossary: Internet / Web

Glossary: Internet

EPC:

Earnings Per Click. This number is given by dividing your revenue earned by the number of clicks you sent to the offer. For example, if you send an offer 100 clicks and earn $5.00 then your EPC would be $0.05


Glossary: Internet

Click-Through Rate:

Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they’re intended to do will elicit a click. CTR is one metric Internet marketers use to measure the performance of an ad campaign.


Glossary: Internet

Campaign Optimization:

A feature that automatically manages campaigns for you to help maximize the effectiveness of your spending, based on guidelines you provide. Campaign optimization saves you time while helping you achieve your business objectives.


Glossary: Internet

Default Page:

The default page setting should be set to whatever the default (or index) page is in your site’s directories. Usually, this will be ‘index.html’, but on Windows IIS servers, it is often ‘Default.htm’ or ‘index.htm’. This information allows Google Analytics to reconcile log entries such as ‘http://www.example.com/’ and ‘http://www.example.com/index.html’, which are in fact the same page. Without the Default Page information entered correctly, these would be reported as two distinct pages. Only a single default page should be specified.


Glossary: Internet

Campaign Optimization:

A feature that automatically manages campaigns for you to help maximize the effectiveness of your spending, based on guidelines you provide. Campaign optimization saves you time while helping you achieve your business objectives.


Glossary: Internet

Cascading Style Sheets:

Also referred to simply as CSS, Cascading Style Sheets are used to define the look and feel of a web site outside of the actual HTML file(s) of the site. In recent years, CSS has replaced tables and other HTML-based methods for formatting and laying out websites. The benefits to using CSS are many, but some of the most important are the simplification of a site’s HTML files (which can actually increase search engine rankings) and the ability to completely change the style of a site by changing just one file, without having to make changes to content.


Glossary: Internet

Campaign Optimization:

A feature that automatically manages campaigns for you to help maximize the effectiveness of your spending, based on guidelines you provide. Campaign optimization saves you time while helping you achieve your business objectives.


Glossary: Internet

Backbone:

A high-speed line or series of connections that forms a large pathway within a network. The term is relative to the size of network it is serving. A Backbone in a small network would probably be much smaller than many non-Backbone lines in a large network.


Glossary: Internet

A/B Testing:

In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. version B to see how different versions perform.


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