Graphic Design

DESCENDER:

In typography, the part of the letterform that dips below the baseline; usually refers to lowercase letters and some punctuation, but some typefaces have uppercase letters with descenders.

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CAMERA- READY COPY:

Final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board.

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CALLOUT:

An explanatory label for an illustration, often drawn with a leader line pointing to a part of the illustration.

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BANNER:

The title of a periodical, which appears on the cover of the magazine and on the first page of the newsletter. It contains the name of the publication and serial information, date, volume, number .

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ALIASING

The term is commonly applied to spatial aliasing, which manifests as visible pixelation – a blocky or jagged effect – especially with near horizontal or near vertical lines of high contrast.

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