50 Cent went into renegade mode Thursday, blasting his label on Twitter and releasing his new single “Outlaw” independently of Interscope. Don’t get it twisted, however: The G-Unit General isn’t just acting off of emotion. This is all part of his plan to light a fire under the label in preparation of his fifth, yet-untitled album. (50 confirmed to MTV News that this is not the Black Magic album he had announced in 2010.)
On April 18, Fif announced via Twitter that he was going to be dropping a single from his new album, but never did. When MTV News caught up with him a few days later on the L.A. set of Nicole Scherzinger’s “Right There” video, 50 backtracked, saying that instead, he opted to work in conjunction with Interscope on the release.
“So I had the record I was ready to launch, and we sat down and everybody talked,” Fif told MTV News in an interview Friday (June 17). “What happens is, there are a lot of people involved in my actual launch, because its three parties; it’s Shady, then you got Aftermath, then you got Interscope, and then you got me on my end. So by the time we got to go sit down with [Interscope chairman] Jimmy [Iovine], we talked a little bit, and then I ended up having to go see Dre, because we had the little issue, the confusion about the Twitter stuff.”
The “Twitter stuff” the Southside Jamaica, Queens, rapper is referencing is when he charged on the social-networking site that Dre and Jimmy Iovine were “mad” because Fif announced that he was developing his own brand of high-end headphones to rival the Good Doctor’s Beats by Dre.
“We sat down, we cleared that up, me and Dre, and then we said, ‘Let’s just get back to the music and do what we do,’ ” Curtis said before revealing his and Dre’s next move. “Immediately after, we wrote a song together called ‘The Psycho’; it’s Dre’s next single.”
After making peace with his partners, it was 50′s intention to release his own single with his label’s support and have a record that would impact radio so he could perform at Hot 97′s annual Summer Jam concert at Giants Stadium in New Jersey. There was no single and, subsequently, no 50 Cent at the show, which took place June 5. “Why would I be going to Summer Jam to perform a bunch of feature songs?” the rapper asked rhetorically. “That’s not for me. I rather not be there than to go through that.”
Things took a turn Thursday when the MC tweeted: “Ok I tried to be cool with my record company. I went to the meeting talk to everyone and sh– feels like there moving in slow motion,” adding that he wouldn’t drop an album in 2011 unless Interscope got “on the same page.” Then he premiered his new song “Outlaw” later that evening in an effort to cause excitement for his upcoming LP, which will be his last on Interscope.
Though he is visibly concerned about how the rollout of his album is being handled, Fif wants to be clear about where he places the blame. “It’s not necessarily Dre or Jimmy; it’s more the guys that they pass the responsibilities onto. It takes longer for people, because they’ll be like, ‘OK, we’re gonna do this and we’re gonna do that,’ and the building will start having those conversations, but they’re not actually moving at that point.”- mtvnews
Twitter is one of the hottest social networking tools on the planet with 190 million users. It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start.
Customize Your Twitter Handle: Twitter enables users to customize their Twitter handle with a vanity URL (up to 15-characters) to brand their presence. First, you have to decide if you’re going to create an account that’s centered on your personal brand or your business brand. Personal branded accounts are great to help establish individuals like CEOs and entrepreneurs as thought leaders. For personal brands, I recommend using your name as your Twitter handle (i.e. @HillHarper or @BillGates) in order to own your identity on Twitter. If you decide to use a different handle, you should still secure your name to ensure no one else uses it, which could potentially damage your brand. The other option is to develop an account that aligns specifically with your business brand (i.e. Best Buy Customer Service: @TWELPFORCE). Either way you have a unique opportunity to engage potential customers, humanize your brand and interact in real-time conversations.
Well, guys, it’s been a good run. From NBA player Gilbert Arenas saying his “swag was phenomenal” after hitting a game-winning shot in 2007, to Soulja Boy chronicling his morning ritual of hopping out the bed and turning his swag on in 2009 to VCU men’s hoops celebrating their Sweet Sixteen victory via Lil B’s “swag” mantra earlier this year, we’ve gotten about as much mileage out of “swag” as a culture as could be expected. But now, invariably, the term has run its course—as proven by a video tweeted by the Artist Formerly Known as Diddy late last night:
From his hotel room with a number of friends (where they were apparently watching The Game and eating every type of soul food in existence), Diddy makes the announcement that after being sick for a week, he is officially back—and with a new name. His buds don’t do a great job of building up suspense as to what the new name is going to be, since after every single thing Diddy says, they echo “SWAG!,” like a loyal church congregation. But indeed, ’tis “Swag” the new Diddy moniker, and he’s even set up a new Twitter account to reflect this (from @iamdiddy to @iamswag—self-explanatory enough), though he says that unlike with previous name changes, this one will be for a week only.
There comes a time with every major pop culture catchphrase where you just know that its course has been run, and watching this video, which uses the term about a hundred times too many, it’s pretty clear that the end of “Swag” is now upon us. Hope you enjoy your week, P. Diddy Sean “Puffy” Swag Combs Daddy, because there are going to be some very angry rappers upset that you’ve permanently ruined their go-to phrase at the end of it.
With apologies to Bono, Billy Bragg and those outback vagabonds in Midnight Oil, hip-hop has always been one of the most explictly political genres of music. From “The Message” to “Muse-Sick-N-Hour Mess Age,” rappers have used their words to attack inequities and social issues of all stripes.
Even in today’s largely apoliticized rap world, artists such as Kanye West repeatedly address a wide range of topics (some of which end up causing widespread censure).
Understandably, the events of the last 24 hours have sent the rap world into a Twitter frenzy. Here are some opinions expressed by its more prominent members.
Bun B: “November 2012 is a long ways from now. The GOP isn’t even giving him credit. Trust me, this changes nothing politically. Don’t get it twisted. I’m voting for him, but the people celebrating are chanting USA not Obama. The haters are waiting to spin it.”
Chuck D: “USA is at it again. Number one in the rankings of Killing Championships. Stealing the Gold in the Murder Olympics, and the crowd goes wild! New Whirl Odor,… I smell. And with all these whippings of mass distractions , Amerikkkans now can look forward to 95 cent gas and hummers. One..dude in a cave, gimme a break please, would some UFO come down and straighten this human race out, even if you gotta devour us. Of course this was thrown in President Obama’s lap from jump. And most Twidiots will believe that this will be the Prez’s legacy.”
Lupe Fiasco: “Osama Dead!?! Afghan Operation done now??? Now kill poverty, wack schools, and US imperialism.”
MC Hammer: “Evil has an expiration date and it has offspring. We rejoice with our heads up, hearts warm and our eyes open and locked in.”
Styles P: “I ain’t even gonna lie! U will only know what the they want u to know so I don’t even know why we acting like we gonna here the truth!! Gonna be mad osama dead songs and references ! I can hear them allready! And don’t want to! Well dear gov since Bin Laden is dead! Bring the the troops home!!!!!!”
Big Boi: “Buried at sea? That’s the same thang that happened to Megatron in ‘Transformers Part 2.’ “
Soulja Boy: “The US Dollar has decreased 20% in value over the past two years. Wake up America! This country will not be a good place for any of us to live in unless we make it a good place for all of us to live in.”
Russell Simmons: “I’m not rejoicing at the killing of Khadafy’s son or even the killing of Bin laden. Violence promotes Violence, luv promotes luv. Killing can’t promote luv r destination is God consciousness or pure luv. Islamaphobia is the disease that helps create supporters of Bin Laden’s mindset. Until we are conscious of the hundreds of thousands of innocent civilians we kill, (like Iraq) we will always have a new Bin laden waiting.
“We can’t count the 4 thousand U.S soldiers without out counting the 200,000 Iraqi civilians? Their children are the next Bin Ladens. I’m not saying I’m not glad we got Bin Laden. I’m saying the loud celebration outside my apt (World Trade) hurt my spirit.”
Fabolous: “#TwitPicOsamaBinLadenBody… We dont believe you though. When they first told me Osama died, first thing I said was ‘Word, I jus’ seen Osama’…”
?uestlove: “I hope those rejoicing can hear O’s words that to engage in anti-Islam/Muslim rhetoric is missing the point.”
Busta Rhymes: “We are living in the middle of and witnessing very interesting times. Pay close attention to everything but also read between the lines.”
Freddie Gibbs: “US just said they just killed Osama Bin Laden and they got his body….yeah…right.”
Blockhead: “The first rapper to say a variation of ‘I bring the drama like Obama did to Osama’ should be publicly executed live on the Fuse network.”
See also, Heems of Das Racist, who has been cataloging xenophobic sentiments on his Twitter page.
JOE BUDDEN, CHRIS BROWN AND ESTHER BAXTER DUKE IT OUT
Boyeeeeee….I’ll tell you! A soap opera, this is! Joe Budden’s private and personal life has come all the way to the front. He’s doing interviews and Esther is doing them too. I can’t possibly care less, but here’s some of it and if you care more, head over to NecoleBitchie.com for the rest.
“[Joe] kicked the door down, came into the room, grabbed me by my ankles, choked me so that I couldn’t breathe, slammed me against the door…in an attempt to grab the phone from me he wrestled me, grabbed me by my wrist and sat on my stomach while I was pregnant. [..] I went to the hospital and that’s when I found out I lost my daughter.
“For the record, so we’re totally clear, I never hit Esther. Never, never, never. No, I’ve never, never, never, EVER, EVER hit her. Like I said, that subject matter is very serious, it’s not anything to joke around about and I’ve never hit her. To be honest, you don’t do all the things she said I did and then come right back and f**k the same man. “
Chris Brown got all in the mix too after he made a slick comment regarding Chris’ MJ dedication.
“if i cared about being in any1′s good graces, i’d be working on my Michael Jackson tribute as we speak …..”
Chris Brown said:
“So I’m guessing this person thinks he’s mature by making references to me becuz of his mistakes! #pumppumppumpitup”
“@chrisbrown i’m a fan my n***a … & my sarcasm was more so geared towards ignorant fans, my bad if i offended u.,” Budden tweeted.
When it looked like he’d be redeemed, Breezy Brown performed a Michael Jackson tribute at the BET Awards. And Joe’s neck-tat said: